Company Units

  • Operations and Communications Unit

    Sally Edwards, General Manager, Operations and Communications

    The Operations and Communications Unit is responsible for stakeholder management, government relations, corporate communications and media as well as corporate level projects, the overall operations of the company and human resources.

    The Unit has a strong focus on government and media relations and provides the interface with Business Events Sydney.
  • Events Unit

    John Drummond Montgomery, General Manager, Events

    The Events Unit is responsible for the delivery of Events NSW strategic outcomes through the evaluation, selection, development and management of events on the NSW Master Events Calendar.

    The Unit actively seeks opportunities for event leveraging and event extension in order to provide added economic and/or community benefits to Sydney and NSW, and to ensure Sydney and NSW continues to be a leading host of major global events.
  • Corporate Services Unit

    John Hopwood, Chief Financial Officer

    The Corporate Services Unit is responsible for the financial management of Events NSW and the administration of event performance evaluation, risk and legal management.

    The Unit assists the planning of events and supports the Board Members of Events NSW.
  • Marketing and Strategy Unit

    Anthony Laver, General Manager, Marketing and Strategy

    The Marketing and Strategy Unit is responsible for developing and refining the strategic direction through which the Company most effectively increases value created from events.

    The Unit applies strategic marketing analysis and expertise to advise on the selection of events for the Company to support, and leads the marketing activities to realise the return on investment from those events.