Sydney’s Gay and Lesbian Mardi Gras will reinforce its position as the world’s leading gay and
lesbian festival after securing a significant investment from Events NSW.
Events NSW Chief Executive Geoff Parmenter said he was looking forward to working with the
organisers New Mardi Gras to drive a strategic agenda of consolidation and growth, with the
common goal of positioning the event as the world’s premier gay and lesbian festival, and a
major economic benefit driver for Sydney.
“Events NSW have a real interest in ensuring this iconic event continues to thrive with an
enduring and sustainable business model. Our investment is directed specifically to the
development of that platform.
“From humble beginnings the Mardi Gras, particularly the street parade, has evolved into one of
the biggest events on the Australian events calendar.
“It has been estimated that the Gay and Lesbian Mardi Gras generates more than $30 million of
direct economic benefit for New South Wales each year, and it has become an international
showcase of Sydney’s diversity.
“In support of the agreement we will develop national and international marketing strategies in
conjunction with Tourism New South Wales to ensure tourism visitation is maximised,” Mr
Parmenter said.
Img Src: (FlickR) Foraggio Fotographics
